Sometimes commercials are intended to send a message instead of or in conjunction with selling a product. This Thai Life Insurance commercial is a great example. It’s longer than the typical 30 second clip and there isn’t a direct sales pitch. Instead, the company has opted to share it’s company values and brand as a means to insight emotion from the viewer. The feelings ultimately lead to the view wanting to know more about the company. So even though Thai Life Insurance did not request the viewer purchase a product, the positive message in the commercial encourages the viewer to potentially buy Thai Life Insurance anyway.
This MetLife commercial is very much like the one above in that is doesn’t directly sell a product to the viewer. Instead it taps in to the viewers emotions.
Bernas
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Carl Nelson France 